Digital Commerce
Digital Commerce plays a vital role in helping enterprises thrive in the ever-changing world of shopping. With the rapid acceleration of change in recent years, digital commerce has transformed both the B2C and B2B commerce landscape. Enterprises must position themselves to capitalize on this growing market, especially considering the hyper-acceleration of e-commerce driven by the COVID-19 pandemic.
An essential element in realizing the vision of digital commerce is a robust technology platform. This platform should offer a comprehensive set of technical capabilities to meet evolving business requirements, including functionality, scalability, seamless integration with internal ERP and legacy systems, compatibility with third-party plug-ins, customization options, modularity, and more. With a wide range of commercial and open-source products available in the market, automakers must carefully evaluate and select the optimal technology stack.
For retailers, a digital/omnichannel strategy is imperative. We specialize in creating customer-centric transformation strategies tailored to our clients’ organizations. Our roadmaps enable gradual benefits realization and provide ample opportunities to learn from customer experiences. The transformation from an e-commerce player to an omnichannel commerce leader is a dynamic, rapid, and ongoing process that demands careful navigation.
“Always deliver more than expected” – Larry Page
The Benefits of Digital Commerce
Embarking on an ecommerce business brings numerous advantages that can truly transform your operations and drive success:
- Convenience: Ecommerce offers unparalleled convenience and accessibility to both businesses and customers. With online shopping, customers can browse and make purchases at their convenience, anytime and from anywhere.
- Global Reach: An ecommerce website expands your customer base beyond geographical boundaries, enabling you to reach customers worldwide. This global reach maximizes your selling potential and opens doors to new markets and opportunities.
- Scalability: Ecommerce platforms provide valuable sales data that allows store owners to analyze and predict future sales trends. This insight enables you to scale your business seamlessly, ensuring your platform can handle increased demand as your sales grow.
- Personalized Experiences: Leveraging the power of AI, online stores can create personalized shopping experiences for customers. AI-enabled techniques like up-selling and cross-selling can present customers with products tailored to their interests and preferences, ultimately increasing sales and customer satisfaction.
- Access to Innovative Technology: Digital commerce offers access to a wide range of apps and integrations that can enhance various aspects of your business. These technologies can help you effectively market your products, improve team collaboration, streamline operations, and provide faster and more efficient customer service.
- Affordable and Effective Marketing: Ecommerce opens up affordable marketing channels that allow store owners to reach their target audience without breaking the bank. Search engine marketing, organic and paid social media ads, and email marketing enable you to reach a segmented market effectively and cost-efficiently, driving customer acquisition and retention.
By embracing digital commerce, you can harness these benefits to optimize your operations, enhance customer experiences, and drive business growth.
Supporting Services
Our comprehensive Digital Commerce services empower our clients to achieve enhanced digital agility, enabling them to effectively engage and transact with their customers in today’s multi-channel landscape. At Infosys, we have made strategic investments in solution accelerators, frameworks, and tools that seamlessly collaborate to optimize performance and ensure synergy throughout every stage of a Digital Commerce transformation program.
In today’s fiercely competitive business landscape, retailers must have a robust digital/omnichannel strategy in place. At our company, we specialize in developing customer-centric transformation strategies that align seamlessly with our clients’ organizations. Our strategies are designed to deliver tangible benefits at every stage of the journey and provide ample opportunities for learning from customer experiences. With our expertise, retailers can navigate the digital commerce landscape with confidence and maximize their success in meeting customer demands.
In today’s rapidly evolving retail landscape, digital channels play a crucial role in achieving growth targets. However, relying on outdated platforms can hinder retailers’ ability to support multiple destinations, such as microsites and international commerce. At our company, we collaborate with retailers to assess their technology options and facilitate the re-platforming process. By implementing the right tools, refining business processes, and enabling organizational changes, we help retailers realize their digital commerce vision and stay ahead in the competitive market.
As retailers evolve into mature e-tailers, their focus shifts towards refining their offerings. At our company, our team of product management experts from Cognizant can assist retailers in achieving greater growth. We do this by identifying opportunities to optimize customer experiences and enhance e-commerce operations. With our expertise, retailers can effectively manage their catalogues and products to stay competitive in the ever-changing digital landscape.
In the realm of international e-commerce, retailers have the opportunity to generate additional sales and explore new markets with minimal capital investment. Our team collaborates with retailers to establish global commerce capabilities that are tailored to meet the specific requirements of the markets they serve. By leveraging our expertise, retailers can expand their reach and successfully navigate the complexities of cross-border commerce, ultimately driving growth and maximizing their global potential.
Timely delivery of new capabilities is crucial for retailers to measure their impact and make necessary refinements. With our agile project delivery methodology, we bring together business, creative, and delivery teams to collaborate and create exceptional retail experiences. By embracing an agile approach, retailers can rapidly bring their ideas to market, gather valuable insights, and continuously improve their offerings to stay ahead in the dynamic retail landscape.
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
Mfluid has been instrumental in helping us attain our financial objectives. Their comprehensive financial consolidation solutions have provided us with the stability we need to maintain a strong financial standing.
